LinkedIn is a great platform, especially if you are willing to enhance your professional profile. Growing at an astonishing speed, with 2 members added per second, LinkedIn has immense networking potential. It has been recognized by all kinds of businesses, from small and medium-sized enterprises to international ones as well. One strong reason why it’s considered a big deal is because this social media channel gives all kinds of businesses an amazing opportunity to grow.
While the internet can provide you with a vast number of marketing opportunities, it is important to remember that some may be more effective than others. Over the years, video marketing has proven to be beneficial, encouraging prospects while converting leads into sales. Video content is great for those, who are not interested in reading lengthy paragraphs published on internet blogs and want something nifty.
However, videos are no fun, especially if you are using an extremely slow internet connection. Looking for an internet solution? Read on to find out.
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Why You Need to Incorporate Video Content on Your LinkedIn Profile
While video marketing has become popular, LinkedIn too has jumped on the bandwagon. These video marketing features now available on LinkedIn can do wonders for your professional profile and will help your brand. We listed some of our reasons as to why it’s a good idea to incorporate video content on your LinkedIn profile for your target audience:
Reason #1
Videos are harder to ignore because they automatically start playing when the user comes across the content. Hence if the user has their headphones on, then the audio coming from the video will be difficult to ignore. While video content is difficult to produce, but it usually is an extremely helpful tool for increasing your customer base to enhance your profits.
Reason #2
Video content has more appeal than the written word. We are a generation who are more visually attuned, that’s why we look forward to videos where both images and audios combined give a more effective message. It’s a great way to present demonstrations of your products and services, definitely upping the written word.
The consumer gets a clear idea about the advantages and disadvantages of the products or the services through video content, so it becomes easier for them to take the final decision. Additionally, the video engages the customer more than the written word would so it is another reason why videos are preferred over a written description of the product/service. The best part is that video receives little to no opposition from the consumers when such content automatically starts to play.
That’s why a video-based social media platform such as YouTube receives more than four billion views every day. You should never ignore the power video marketing holds on the internet. Video has the potential to enhance customer engagement like no other channel. Ignoring video content means that you would ignore potential leads.
Reason #3
Video content can tell a story in an effective manner that is immediately instilled in the mind and imagination of the target audience. This can lead companies to sell their respective products and services to their target market because the consumer has a clear picture of the offer. In addition to this, telling stories via your video content can influence the decision-making process of your consumer market. Hence investing in video marketing is a great way to reach out to your audience.
Reason #4
Recent surveys conducted online have shown that a large percentage of videos are shared on social media channels. So this is a great way to boost your marketing campaign as it will reach out to your target market more than other forms of content. Once you start sharing an appealing piece of video content, it is likely to be shared more by other users, so on and so forth. That is exactly the kind of post boosts you want if you want your products and services to reach the target market.
How to Download a LinkedIn Video without Using Any Software on Your Laptop
So if you do like a video, what do you do about it? You want to save it on your laptop or your smartphone. While it’s incredibly easy and straightforward to download videos from other social media platforms such as Facebook, Twitter, TikTok, or Instagram, the same cannot be said about LinkedIn.
If you are interested in downloading LinkedIn videos without using any software or apps, then read the instructions below:
- Log in to your LinkedIn profile.
- Next, search for the video that you want to download and click on the three-dot option. A drop-down menu pops and then click on “Copy Link”.
- Next, type http://bibby.consulting/linkedin-video-downloader in the address bar of your web browser and press enter.
- Then paste the link in the search bar and press enter to download the video.
- Once the download is complete, a message will be displayed to indicate that the download is finished.
You can follow the same steps for downloading a video on your smartphone device.
A Final Note…
Videos hold a ton of potential that’s been recognized by marketers and establishments alike. That’s why you will find more and more professional profiles incorporating videos to boost audience engagement, further enhance their respective brands, organically build their influence, and avail brand visibility without spending hordes of money on advertising. That’s why video has been called the future and to invest in it is to invest in the future has always been the way of the smart businessman.
